[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sineal.sk\/sest-veci-ktore-potrebujete-vediet-o-buducnosti-maloobchodu\/#Article","mainEntityOfPage":"https:\/\/www.sineal.sk\/sest-veci-ktore-potrebujete-vediet-o-buducnosti-maloobchodu\/","headline":"\u0160es\u0165 vec\u00ed, ktor\u00e9 potrebujete vedie\u0165 o bud\u00facnosti maloobchodu","name":"\u0160es\u0165 vec\u00ed, ktor\u00e9 potrebujete vedie\u0165 o bud\u00facnosti maloobchodu","description":"Inov\u00e1cie pom\u00f4\u017eu predajcom zosta\u0165 relevantn\u00fdmi Maloobchodn\u00edci m\u00f4\u017eu v\u00a0bud\u00facnosti zaost\u00e1va\u0165 za nov\u00fdmi o\u010dak\u00e1vaniami z\u00e1kazn\u00edkov. V s\u00fa\u010dasnej situ\u00e1cii je r\u00fdchlos\u0165 najd\u00f4le\u017eitej\u0161ia. Rie\u0161enie? Umel\u00e1 inteligencia – n\u00e1stroj, ktor\u00fd … ","datePublished":"2018-08-30","dateModified":"2018-08-30","author":{"@type":"Person","@id":"https:\/\/www.sineal.sk\/author\/#Person","name":"","url":"https:\/\/www.sineal.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3064f57e4a87acc15ee08ce03d01afdc2a328e3d2da280f2bcfaabcbd486d62e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3064f57e4a87acc15ee08ce03d01afdc2a328e3d2da280f2bcfaabcbd486d62e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sineal.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sineal.sk\/wp-content\/uploads\/img_a292747_w16522_t1540921326.png","url":"https:\/\/www.sineal.sk\/wp-content\/uploads\/img_a292747_w16522_t1540921326.png","height":0,"width":0},"url":"https:\/\/www.sineal.sk\/sest-veci-ktore-potrebujete-vediet-o-buducnosti-maloobchodu\/","wordCount":412,"articleBody":"Inov\u00e1cie pom\u00f4\u017eu predajcom zosta\u0165 relevantn\u00fdmiMaloobchodn\u00edci m\u00f4\u017eu v\u00a0bud\u00facnosti zaost\u00e1va\u0165 za nov\u00fdmi o\u010dak\u00e1vaniami z\u00e1kazn\u00edkov. V s\u00fa\u010dasnej situ\u00e1cii je r\u00fdchlos\u0165 najd\u00f4le\u017eitej\u0161ia. Rie\u0161enie? Umel\u00e1 inteligencia – n\u00e1stroj, ktor\u00fd m\u00f4\u017ee poskytn\u00fa\u0165 predajcom preh\u013ead o invent\u00e1roch, finan\u010dn\u00fdch progn\u00f3zach alebo technologick\u00fdch zru\u010dnostiach.Nebudeme musie\u0165 prem\u00fd\u0161\u013ea\u0165\u00a0 o hotovosti\u013dudia miluj\u00fa utr\u00e1canie, ale \u010dasto nen\u00e1vidia prem\u00fd\u0161\u013ea\u0165 o samotnej platbe. Proces m\u00f4\u017ee by\u0165\u00a0 pre mnoh\u00fdch z\u00a0n\u00e1s nepr\u00edjemn\u00fd. Florence Dissov\u00e1, ved\u00faca partnerstva EMEA v spolo\u010dnosti Google, pova\u017euje toto rie\u0161enie za jednotn\u00fd obchodn\u00fd z\u00e1\u017eitok pre maloobchodn\u00edkov. To znamen\u00e1, \u017ee pou\u017e\u00edvate\u013eom bude umo\u017enen\u00e9 vyu\u017e\u00edva\u0165 \u00fadaje o platb\u00e1ch, ktor\u00e9 u\u017e poskytli tret\u00edm stran\u00e1m v digit\u00e1lnej pe\u0148a\u017eenke.Pozrite sa na Uber, kde u\u017e\u00edvatelia platia bez vedomia. \u00da\u010dinne vykonali nevidite\u013en\u00fa\u00a0 platbu. T\u00e1to forma platenia by sa mala vyskytn\u00fa\u0165, ke\u010f zaplat\u00edme v ka\u017edej mo\u017enej situ\u00e1cii. Je pravdepodobn\u00e9, \u017ee podnikatelia nebud\u00fa skeptick\u00ed vo\u010di t\u00fdmto platobn\u00fdm inov\u00e1ci\u00e1m.Spotrebite\u013e bude kr\u00e1\u013eomV\u0161etko, \u010do maloobchod vykon\u00e1va, mus\u00ed robi\u0165 pre z\u00e1kazn\u00edka. Je potrebn\u00e9 odstr\u00e1ni\u0165 medzery, \u010di u\u017e ide o integr\u00e1ciu slu\u017eby Google Pay alebo pr\u00e1cu so za\u010d\u00ednaj\u00facimi podnikmi na v\u00fdvoji technol\u00f3gi\u00ed. To je dobr\u00e1 spr\u00e1va pre z\u00e1kazn\u00edkov, oni toti\u017e tvoria v\u0161etky pravidl\u00e1 inov\u00e1ci\u00ed na trhu. Aj to je d\u00f4vod, pre\u010do ASOS pracuje napr\u00edklad na integr\u00e1cii programu chatbot v r\u00e1mci svojej on-line platformy. Program Chatbot m\u00e1 sl\u00fa\u017ei\u0165 na komunik\u00e1ciu s\u00a0potenci\u00e1lnymi z\u00e1kazn\u00edkmi pomocou umelej inteligencie. Technol\u00f3gia je mimo technickej kapacity samotn\u00e9ho predajcu, preto sa spolo\u010dnos\u0165 spojila so startupom s n\u00e1zvom Action.ai s cie\u013eom zlep\u0161i\u0165 z\u00e1\u017eitok nakupovania pre z\u00e1kazn\u00edka. A tak sa spotrebitelia ujali vedenia.Nulov\u00fd odpor bude novou normouAk bud\u00faci predajcovia neposl\u00fachnu potreby svojich spotrebite\u013eov a \u010do je d\u00f4le\u017eitej\u0161ie , neudr\u017eia krok s rast\u00facimi o\u010dak\u00e1vaniami n\u00e1kupn\u00fdch sk\u00fasenost\u00ed, bude to koniec ich podnikania. Vzh\u013eadom na to, \u017ee spotrebitelia nemaj\u00fa radi odpor, sa odhaduje, \u017ee dve tretiny spotrebite\u013eov ust\u00fapia od kone\u010dn\u00e9ho n\u00e1kupu vzh\u013eadom na zl\u00e9 sk\u00fasenosti z\u00e1kazn\u00edckeho servisu.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0160es\u0165 vec\u00ed, ktor\u00e9 potrebujete vedie\u0165 o bud\u00facnosti maloobchodu","item":"https:\/\/www.sineal.sk\/sest-veci-ktore-potrebujete-vediet-o-buducnosti-maloobchodu\/#breadcrumbitem"}]}]